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METALLICA GUITARIST DISCUSSES BOX OFFICE FAILURE OF MOVIE

1/23/2014

Metallica guitarist Kirk Hammett admitted in a new interview with Stereogum that the band could not understand why its 2013 concert film, Metallica Through The Never, failed to connect with a wider audience. Hammett said, "Our fans definitely went to movie theaters and saw the film, but the people that we were counting on to buy movie tickets -- which was your casual moviegoer -- they weren't as motivated to buy a ticket as our fans. For us, that was a big question mark. Why? We couldn't figure it out. We know we made a great movie and we felt good about it, but now it's time for us to move on to our next thing."

 

Hammett told us that the band would nevertheless be interested in making another movie somewhere down the line, but with one condition: "Oh yeah, we totally would do it again. I think the only difference would be, we would probably get someone else to pay for it this time (laughs)."

  • Metallica footed the entire $18 million budget of the film itself. The movie was distributed in IMAX 3D by independent film company Picturehouse. It took in just $3.4 million at the box office in North America.
  • Through The Never will be released on Blu-ray, 3D Blu-ray, DVD and digital next Tuesday (January 28th) in both standard and expanded editions.
  • Among the bonus content will be behind-the-scenes footage, an 80-minute documentary on the making of the film and more.
  • Hammett will host his own horror convention, Fear FestEvil, in early February in San Francisco, right around the time that Metallica will begin working in earnest on its next album.

DID YOU KNOW? Despite tanking at the box office, Metallica Through The Never did well with critics, earning a "78% Fresh" rating on review aggregation site Rotten Tomatoes.

WHAT DO YOU THINK??

  • Why do you think the Metallica movie failed to attract a bigger audience?
  • Did you go and see it? If you liked it, did you recommend it to friends?
  • Will you buy the movie on home video next week?
  • Do you think Metallica should try another movie in a few years?

INTERNET COMMENTS at Blabbermouth -- agree or not?

Guy Caruso wrote: "They'll make money with dvd and blu-ray sales. I don't think that's bad at all."

Geekfurious Tweets wrote: "Sure. But they are not going to make enough to pay for the movie via home video sales. It will take many years of selling the cable and TV rights. They will break even in 10 years or so."

Padan Fain wrote: "Too f***ing bad for those not motivated enough or not caring enough to go see it. I went, and really enjoyed it. The twisted plot, and concert footage all intertwined with 3D.....pretty bad ass IMO."

James Geston Moore wrote: "I'll tell you why it wasn't successful because its up there with Britney Spears and Justin Bieber trying to cash in on there fans by making a movie and we see through all the bulls***...imagine what an album you could have made with the same budget, Get back to your roots and make music, your not actors and your not a movie production company."

John Madman wrote: "Sorry I had zero interest in your 'movie'. Anyone with half a brain knew it would be a flop."

Metallica's Kirk Hammett On Doing Another Movie

Read more at BlabbermouthLoudwire and Noisecreep

Check out an interview with guitarist Kirk Hammett on making creative music at Blabbermouth


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