Music News

MUMFORD AND SONS GET GRAMMY BOUNCE BACK TO NUMBER ONE

2/21/2013

Mumford And Sons' second album, Babel, bounced back to Number One on the Billboard album chart this week as a result of being named Album of the Year at the Grammy Awards two weeks ago. The disc rose from Number Four to Number One and sold 185,000 copies -- a gain of 242 percent from the previous week's sales. The album jumped 260 percent in download sales alone, going from the previous week's 28,000 copies to 101,000 copies.

 

  • Sales of the album were also boosted by the release of two deluxe editions on February 5th. The first was a Target exclusive that included three bonus live tracks, while the second -- called the Gentleman Of The Road edition -- contained 12 extra live cuts and was available everywhere.
  • Babel debuted at Number One on the Billboard chart and stayed there for three weeks when the album came out last October.
  • Mumford's performance of the single "I Will Wait" at the Grammy ceremony also boosted sales of that song, which rose 70 percent with 177,000 downloads.
  • Six of the other titles on the Top 10 of the Billboard 200 album chart, including records from Fun. and the Lumineers, also saw their sales rise on the backs of Grammy wins and/or performances.

SIDE NOTES: Mumford's winning streak continued on Wednesday night (February 10th) at the Brit Awards in London, where the quartet was named Best British Group at the U.K. equivalent to the Grammys. Other winners included the Black Keys for Best International Group and Coldplay for Best British Live Act. (Bloomberg)

Read more at Rolling Stone and Billboard

Read more about Grammy sales at Billboard


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