Following the debut of a holographic image of late rapper Tupac Shakur "performing" at the Coachella Festival in California earlier this month, Sanj Surati of Musion Technology, the company that created the Shakur hologram, now has other dead artists in his sights. Surati gave NME his wishlist, saying, "Jimi Hendrix, Kurt Cobain, oh, and Michael Jackson would be the ultimate one. Maybe even Whitney Houston." Surati added that putting "Elvis on stage with Justin Bieber would be a cool thing." -- The group admits that the sky's the limit.
A source said, "This is obviously a historic and exciting initiative that we're all witnessing currently, and it would make sense for them to bring it to Europe and maybe take it to the rest of the world.
- The audience at Coachella was stunned two weeks ago when the image of Shakur, who was shot to death in 1996, appeared onstage to sing alongside Dr. Dre and Snoop Dogg. The image even addressed the crowd.
- Dre reportedly said that the effect was strictly for Coachella and would not be taken on tour.
- Crowd reaction to the hologram was mixed, and its inclusion in the show has launched a discussion about the future of live performance. A handful of artists in Japan have already used holograms in this manner.
- Surati called the hologram technology "a historic and exciting initiative."
- System Of A Down singer Serj Tankian told us a while back that he thought holograms could be used to beam living artists into any festival in the world from wherever they were: "If the technology is available and we can get away with it, that would be awesome. Then you'd have, like, the Police from one part of the world, you have, you know, U2 from another part or you have African bands and all these people playing from different parts of the world on the same stage without being there."
CHECK IT OUT: Watch the hologram of Tupac Shakur at Coachella (warning -- objectionable language:
WHAT DO YOU THINK??
INTERNET COMMENTS at NME.com -- agree or not?
Christopher Humphries wrote: "The legacies and memories of dead musicians shouldn't be exploited for profit..if there are hologram concerts in the future, I for one won't be attending any of them."
Jon Mitchell wrote: "Their music is immortalised in their records, footage from old concerts and their legacy. Not some novelty pseudo concert with false energy."
Benjamin Merrick wrote: "Wouldn't Elvis have liked the moral decision to sing with someone? If buying someone's real body for your own economic motives is immoral or unethical, then recreating a body or image to do so should be too, it's like a superficial version of cloning."
Josef Walters wrote: "Nobody wants this. For the love of god, somebody please tell them that this shouldn't be a thing."
Tiago Rodrigues writes on NME.com, "oh god... I don't want to live on this planet anymore. The world is lost!"
Michael Orlet writes on NME.com, "Literally my two favorite artists! OMGICANTWAIT"
Serj Tankian On Using Holograms At Festivals
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