Looks like The Black Keys had one last promotional stunt up their sleeve the night before the release of their eighth studio album Turn Blue.
The blues-rock duo performed a nearly 35-minute set on the fire escape of the Ed Sullivan Theatre for the “Live On Letterman” webcast, with their performance of “Fever” and “It’s Up to You Now” appearing on the Late Show with David Letterman.
Of course, the very first promotional event for Turn Blue was announcing the album’s release via Mike Tyson’s Twitter account, which Patrick Carney told Meltdown from Detroit’s 101 WRIF that convincing Tyson to do so wasn’t that difficult:
Patrick Carney on annoucing the release of "Turn Blue" on Mike Tyson's Twitter account by GMI Rock News
“Well, he actually asked us if he could use a song of ours in a documentary he’s making. So, we gave it to him at what we call a ‘festival discount,’ something we do for independent film makers who don’t have a large budget. So, they basically get the song for free, and he called us and thanked us for letting him do that. He’s really nice, and he offered at the end of the conversation, he said, 'if you need anything from me, don’t hesitate to ask.' So, about a week later, we were about to announce our record, and I thought it would be cool if, like, instead of just posting on our Facebook page, we just posted the video we made to Mike Tyson’s Twitter account, and it just seemed like it would be weird and feel kinda gross in a good way.”
With Turn Blue available today, we'll have to wait and see if all of the promotional work The Black Keys have done over the past couple of months will pay off with a number one debut on the Billboard 200.
Seriously, someone has to put an end to the Frozen soundtrack's reign as the top album in the country. It may as well be two guys from Ohio that take down the Disney juggernaut!