The Passion of Metal Fans: Iron Maiden Beer Sells 3.5 Million Pints With No Advertising

 

Fact:  Few things go together better than heavy metal and beer.

Another Fact:  If you stock Iron Maiden’s Trooper Ale, you will make some money.

Robinsons Brewery, the UK-based brewery that produces Trooper, spoke with the Morning Advertiser recently and stated that since the Maiden beer became available in May 2013, it has sold a staggering 3.5 million pints and hasn’t spent any money on marketing.

Statistics from Robinsons Brewery also show that bars that have Trooper on tap experience an 8% salesgrowth. 

So far, Trooper is only available on draft in pubs in the UK, but you can find a list of stores and other websites where you can purchase the ale at IronMaidenBeer.com

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